Marketing leadership,
measured in revenue.
I embed as your fractional CMO — own the strategy, deploy AI across every channel, and drive growth you can count in dollars. Senior leadership, without the full-time cost.
Recent · year over year Two Boots +158% organic · Paperchase 4× organic · Da Andrea +29%
Two clocks,
one partner.
Traditional agencies sell senior thinking and deliver junior execution. I embed as your fractional CMO — running two clocks simultaneously: strategic judgment at the helm, AI deployed across every channel. Full marketing department output without the overhead, the markups, or the accountability gap.
Traditional agency
- 8–12 weeks to first deliverable
- Multiple account managers — no single strategist
- Monthly report decks, quarterly reviews
- Retainer + markups on every vendor
Firefly
- Full audit and roadmap in 30 days
- One embedded CMO owns everything
- Weekly cadence, live dashboards
- Flat engagement — zero markups
40+ Brands grown
10 yrs Senior leadership
NYC + Toronto Markets
Unilever · Samsung Enterprise pedigree
Senior leadership. Startup speed.
The strategic horsepower of a full-time CMO — without the overhead, the agency markups, or the handoffs.
ROI obsessed
Every strategy, campaign, and dollar is measured against revenue. No vanity metrics — only results that move the business.
AI-first execution
AI deployed across content, creative, email, analytics, and automation — an unfair advantage at a fraction of the traditional cost.
Hospitality & lifestyle
40+ brands scaled across the sectors that demand the most from their marketing — restaurants, hospitality groups, and lifestyle.
Brands I've grown — each a case study.
Not a logo wall. The brands I've led, the outcome where it's in, and the story behind it.
Restaurant Two Boots Pizza
NYC pizza icon · since 1987
+158% organic search Read the case study
Hospitality finance Paperchase
Hospitality finance · NYC / London
4× organic search Read the case study
Restaurant group Boqueria
Spanish tapas · multi-city US
+15% organic search Read the case study
Restaurant Da Andrea
Northern Italian · West Village, NYC
+29% organic search Read the case study
Restaurant Buena Onda
Baja taqueria by José Garces · Philly
+56% web traffic Read the case study
Wellness · Lifestyle Focus Lifestyle
Concierge wellness & regenerative medicine
Read the case study
Professional services YYZ Law
Aviation & travel law · Toronto
Read the case study
Destination marketing
It's In Queens
Queens tourism & business marketing · NYC
Read the case study
And 40+ more — OkatshePop's CornerIcebox CafeSweet & ChilliRosa BlancaNew York GyroNowbrowsVSV Wine BarsEscroAirWhetstone HospitalitySanta Comes to Bay St.Kay Blair HospiceFun SweetsMaritime GroupPie ConsultingMichael Englund
Metrics are year-over-year, from live analytics, through May 2026.
End-to-end marketing leadership.
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Fractional CMO →
Embedded senior marketing leadership for growth-stage brands. I own your entire marketing function — from quarterly strategy to weekly execution — without the full-time cost.
Marketing consulting & growth strategy →
Channel mix, budget allocation, funnel architecture, team structure, and CRM systems — all built around your specific revenue targets and brand positioning.
AI systems & implementation →
Deploying AI across content, creative, email, analytics, and automation — giving your brand an unfair competitive advantage at a fraction of the traditional cost.
Marketing systems & automation →
CRM, lifecycle automation, attribution and tracking, and reporting dashboards — the infrastructure that turns demand into booked revenue and tells you what's working.
Hi, I'm Saad.
I'm a Toronto-based marketer who's co-founded and run digital agencies — so I know the execution side cold and exactly how to direct it. I've led marketing for 40+ brands across hospitality, lifestyle, and growth sectors in NYC and Toronto, with enterprise experience at Unilever and Samsung.
As your fractional CMO, I embed inside your business, own the strategy, and bring AI-powered execution to every channel. No agency markups, no handoffs — just senior leadership accountable to your revenue.
40+Clients
20+Websites
10yExperience
Let's see if we're a fit.
Fractional CMO engagements are limited. Tell me your biggest marketing challenge and I'll reply within 24 hours.